It all starts with defining your target audience. You'll want to hone in on who they are, what they like and dislike, and how you can reach them. It may seem simple, but knowing exactly who you're targeting is a crucial first step if you plan on marketing effectively through social media channels. Once you've got a solid idea of your market, it's time to go over some best practices for using different marketing platforms such as Facebook and Facebook / Meta Advertising.

The first thing you need to do is build a professional, engaging Facebook page. This means having a snappy profile picture, an attractive banner image and well-written (or at least grammatically correct) text. Write interesting or funny copy that talks about your company or product without being overly promotional. Make sure you provide easy ways for people to share your content and connect with you on social media sites like Twitter and Pinterest—and that they know how they can learn more about your business. Invite people who would be interested in your product or service to like your page. The more likes you have, the higher your post will appear in news feeds when someone is scrolling through their list of friends’ posts.